Soft Serve Studio
The client
Soft Serve Studio is a full-service industrial design consultancy specialising in soft goods – anything made from fabric that isn’t clothing.
The deliverables
I helped Soft Serve Studio with a tagline, web copy, and a homepage banner video.
The challenge
SSS were a new player in a new market and defining their offering in accessible terms was exactly the kind of challenge I enjoy. They needed a tagline that spoke to their vision and also explained what they actually do because a lot of people don’t know what industrial designers do and even fewer know what soft goods are.
The solution
SSS were flat out busy with setting up a new business, building their website, and courting new clients so they wanted another brain to wrangle their copy. The core challenge with SSS was to translate their offering from niche terminology into plain language without oversimplifying things. It was important to them that their offering was accessible and comprehensible to people who don’t speak industrial designer as there are plenty of brands out there in dire need of their services who may not know it. And just as many who do speak industrial designer who we didn’t want to undersell or condescend. We wanted the copy to match the founders’ tone so I put the copy through a filter so it sounded honest, modest, and minimalist.
The Tagline
Form and function through fabric.
The brand story
We’re a passionate group of product designers, pattern makers and developers who genuinely care about clients and their projects. Our industry knowledge and flexible approach allows us to quickly connect the right people and tailor a team to suit each project.
Having cut their teeth at brands including Rip Curl, Ksubi and Crumpler, designers/mates Kaine Whiteway and Janis Lacey launched Soft Serve Studio – a full service soft goods design consultancy based in Melbourne, Australia.
Backed by years of experience building industry connections and supplier relationships, the duo saw an opportunity to help more brands make premium quality soft goods. Soft Serve emerged from the realisation that big brands need help with big ideas, while smaller brands often don’t have the resources for in-house product developers, designers and pattern-makers.
Services web copy
From market and trend analysis through to concept generation and refinement, we tailor our process to suit each project. We offer a range of services, from executing a full design engagement to assisting with solving a specific problem.
Research
Innovative products start with genuine insights. We deliver product and market research, trend reviews and user focussed research to provide you with a clear understanding of your customers’ needs.
Design
Our process is collaborative and iterative, involving all stakeholders throughout the project from initial ideation to final concepts. With the end user as our focal point, we aim to deliver functional products while meeting your economic and production objectives.
Prototyping and testing
Soft goods provide a unique opportunity to sample and test ideas quickly and we believe in the power of iteration. Using our network of partners, we produce production-quality prototypes in minimal time at minimal expense.
Development
Getting the best results requires knowing your product inside-out. By combining in-house pattern making with detailed product and material specifications we maintain a high level of control throughout development process.
Supply chain and QC
Even the simplest products benefit from smart sourcing. Regardless of if we’re dealing with small batch, local production or high volume, offshore manufacturing, we always carefully plan to ensure a smooth product launch with no costly surprises.