Canva

The client

Canva – loved by “non-designers” and often misunderstood by professional designers.

The scope

I started at Canva in 2021 – the beginning of my freelance copywriting journey. Working remotely from Byron Bay, I collaborated with multiple teams including marketing, content, social, and production.

The work

Canva’s mission is to “empower the world to design” and in my first year, Canva was still building out their educational content for their content marketing. My primary focus was writing educational SEO blog content for various audiences including B2C, teachers and B2B.

In my time at Canva I:

• Wrote scripts for Youtube videos

• Wrote scripts for 60-min webinars

• Wrote case studies (like Blackbird and Ray White)

• Rolled out an SEO review of historic blog content

• Worked on Social Media Campaigns

• Wrote social media copy for all platforms

• Wrote digital ad copy for performance marketing