Canva
The client
Canva – loved by “non-designers” and often misunderstood by professional designers.
The scope
I started at Canva in 2021 – the beginning of my freelance copywriting journey. Working remotely from Byron Bay, I collaborated with multiple teams including marketing, content, social, and production.
The work
Canva’s mission is to “empower the world to design” and in my first year, Canva was still building out their educational content for their content marketing. My primary focus was writing educational SEO blog content for various audiences including B2C, teachers and B2B.
In my time at Canva I: